Marketing that moves your donors to action

Confidently lead your organization forward with the right story and a relationship-based strategy powered by StoryBrand.

Let’s Talk ❯

Gold and black badge with a hexagonal shape, featuring the words 'STORYBRAND', 'AGENCY', and 'CERTIFICATION' around the center.

Increased Engagement & Giving
Capture the interest of people who
long to make the impact you stand for.

Unified Team & Board
Align and empower your brightest and best to share the same message

Higher Confidence & Efficiency
Say goodbye to wasted time, money, and sleep on plans that don’t work

A mission this important is too critical to go unnoticed.

As a leader, you carry the weight of your mission and the responsibility to sustain it. But when your story falls flat:

  • Donor engagement plateaus

  • Staff feel overextended and reactive

  • Board confidence wanes

  • Energy and resources are wasted

We get how discouraging it is to be stuck when the need is so great.

 With 40+ years of combined non-profit and marketing leadership experience, StoryBrand certification, and faith-rooted values, we have helped organizations like yours unlock clarity, inspire donors, and grow giving with confidence.

1. Let’s Talk
Schedule a free
consultation.

2. Clarify Your Message
Align your team around a compelling story and plan.

3. Move Your Mission Forward
See stronger donor engagement and mission growth.

Why Three BrandScripts Matter

One message isn’t enough. Non-profits serve multiple audiences, and each audience needs to hear your story in a way that connects with their role. That’s why at humn we create three BrandScripts—so you’ll always know what to say, no matter who you’re talking to.

Together, these scripts give your non-profit clarity, confidence, and consistency across every channel.

  • Mission BrandScript

    Tell the story of those you serve.
    This script captures the transformation your programs make possible and helps the people you serve—and those who partner with you—see hope and possibility.

    Audience: Program participants, partners, community outreach

    Use for: Brochures, service pages, outreach materials

  • Donor BrandScript

    Invite donors to step into the story as the hero.
    This script positions donors, businesses, and funders as the ones who make impact possible—giving them a clear, compelling reason to give generously.

    Audience: Donors, foundations, funders

    Use for: Fundraising pages, donor campaigns, appeal letters

  • Public BrandScript

    Blend your mission and donor stories for broad awareness.
    This script helps you speak with clarity to everyone else who cares about your mission—volunteers, the media, your board, and your wider community.

    Audience: General public, media, volunteers, board members, prospective supporters

    Use for: Homepage copy, annual reports, “About Us” content, brand films

The Result

With these three scripts in hand, you’ll stop guessing what to say and start communicating with clarity everywhere your non-profit shows up—on your website, in campaigns, in conversations, and beyond.

  • Donors respond with deeper generosity

  • Your team gains confidence and alignment

  • Your mission grows with greater impact

When your message is clear:

“Everything we’re doing now feels aligned and engagement is up significantly.”
– Recent Client

Stop wasting time and energy on a story that doesn’t inspire action.

Let’s build clarity and confidence so you can lead boldly and grow generosity.

Let's Talk