When your message is clear, generosity follows.
If your organization is doing meaningful work but struggling to inspire consistent giving, you’re not alone. Donors don’t give because your mission is unclear—they give because your story is. We help nonprofits clarify their message and build a focused communication plan so supporters understand why their role matters.
Great missions often struggle to be understood.
Most nonprofits face the same challenge:
You know your work matters, but explaining it clearly and consistently feels harder than it should. Messaging gets fragmented across campaigns, emails, events, and appeals. Donors care, but they’re unsure how their support actually makes a difference.
This isn’t a passion problem.
It’s a clarity problem.
Clarity first.
Strategy second.
Impact follows.
We help nonprofit leaders simplify their message and build a communication plan that supports fundraising, engagement, and long-term sustainability.
Our approach helps you:
Clearly explain who you serve, why it matters, and how donors help
Align leadership, development, and marketing around one shared story
Build confidence in donor conversations and campaigns
Replace guesswork with an intentional communication plan
This creates trust. Trust leads to generosity.
THE GROWTH PLAN
A Clear Message + A Plan That Inspires Generosity
We help nonprofits:
MESSAGING
Clarify their story so donors, volunteers, and partners clearly understand who you serve, why it matters, and how they can help.
PLANNING
Build an intentional communication roadmap that supports fundraising goals, donor engagement, and long-term sustainability.
EXECUTION
Align key touchpoints, from donor communications and campaigns to website messaging and appeals, so your story stays consistent.
IMPACT
Turn clarity into greater generosity and measurable impact leaders can see, share, and build upon.
Download The 9 Essential Marketing Steps to Increase Giving Today for FREE.
Why Three BrandScripts Matter
One message isn’t enough. Non-profits serve multiple audiences, and each audience needs to hear your story in a way that connects with their role. That’s why at humn we create three BrandScripts—so you’ll always know what to say, no matter who you’re talking to.
Together, these scripts give your non-profit clarity, confidence, and consistency across every channel.
The Result
With these three scripts in hand, you’ll stop guessing what to say and start communicating with clarity everywhere your non-profit shows up—on your website, in campaigns, in conversations, and beyond.
Trusted by mission-driven leaders who value clarity.
We partner with nonprofit leaders who care deeply about their mission and want to communicate it with integrity, confidence, and purpose. Our work is grounded in StoryBrand principles and tailored to the unique challenges of donor engagement and nonprofit leadership.
You don’t need louder messaging.
You need clearer messaging.
“Rob & Curt helped us find language that truly captures the heart of David’s House. Their process brought clarity, confidence, and a shared sense of purpose to how we communicate our mission.”
“The team at HUMN brings together storytelling and donor-centric strategy to help nonprofits strengthen both brand and revenue. They are doing thoughtful work at the intersection of marketing and mission, and you all share a deep commitment to community-centered impact while elevating the human side of nonprofit work.”
When donors understand the story, they step into it.
If your organization is doing important work but struggling to inspire consistent support, clarity is the place to start. We help nonprofit leaders tell a clearer story and build a plan that strengthens trust, deepens engagement, and fuels generosity.