Clarity. Alignment. Growth.
How Delight Remodel & Design found their message and their momentum.
Clarify Your Message
Delight Remodel & Design (formerly Delight in Designs) came to humn because they weren’t seeing the results they hoped for from their marketing—and as a result, they weren’t generating the leads they needed to grow. Their marketing efforts were active but unfocused, and their message didn’t clearly communicate who they served or why their work mattered.
Through a focused BrandScript session, we helped them clarify not only what their clients were looking for, but also who those clients truly were.
This clarity transformed everything. It gave the Delight Remodel & Design team a unified understanding of their audience, aligned their internal communication, and sharpened their message to stand out in a crowded design and remodeling market.
Implement Your Strategy
With a clear message and target audience in place, Humn developed a 3-month strategic roadmap to help the Delight in Designs team implement their messaging across their entire brand. Through monthly check-ins, the roadmap provided accountability and direction—keeping the team focused on the actions that would drive real results.
Their implementation included:
An updated and clearer brand name that immediately communicated their focus and value
A completely redesigned website built around their clarified message and ideal customer
A renewed organic marketing and email strategy, aligned around their core audience and brand story
These changes unified their team, strengthened brand consistency, and gave them a clear playbook for growth.
Build on Your Results
Since implementing their new strategy, Delight in Designs has experienced measurable growth and momentum:
Significant increases in engagement, clarity, and brand awareness
Stronger team alignment and focus, leading to positive organizational changes
A clear influx of ideal clients matching their target demographic
And notably, a $100K project that came directly from an email campaign using their new messaging
Delight in Designs is now operating with total confidence—their team is aligned, their message is sharp, and their marketing is driving the kind of growth they had always envisioned.
Summary
By clarifying their message, implementing a focused strategy, and building on their results, Delight Remodel & Design transformed from marketing frustration to measurable growth, alignment, and momentum.
This is what happens when you know exactly who you’re speaking to—and communicate with clarity and confidence.
“Humn has been an absolute game-changer for us! Their expertise in StoryBrand helped us clarify our message and align our marketing perfectly with our clients’ needs. The process was collaborative, insightful, and incredibly effective. Highly recommend Humn to any organization ready to elevate their brand and connect more deeply with their audience!”
