About humn
Meet the humans that make humn unique
At humn, we stand out by blending empathy with creativity to craft human-centered marketing strategies that truly resonate. Our unique approach combines the StoryBrand framework with real consumer insights, ensuring that every campaign is not only effective but also deeply connected to your audience's needs and desires. We believe that understanding your customers on a personal level is the key to driving engagement and growth. With humn, you’re not just getting a marketing plan; you’re gaining a partner dedicated to helping your brand thrive in a meaningful way.
Co-Founder, Human-Centered Design Strategist
Rob is a hybrid creative thinker with over 25 years of experience in marketing and branding. He’s all about blending strategic thinking with innovative design to help brands tell their unique stories. Rob loves diving into consumer insights and transforming them into compelling marketing strategies that resonate with audiences.
When he’s not busy helping brands produce, you can find him playing tennis, hitting the pickleball court, or perfecting his swing on the golf course. Balancing work and play is key for Rob, and he loves making memories with his family while staying active and having fun!
Rob Monacelli
Co-Founder, Certified StoryBrand Guide
Curt is a branding and marketing consultant on a mission to help high-integrity leaders connect with their ideal customers. With a StoryBrand certification under his belt, he’s all about clarifying messages and creating powerful brands that truly resonate. Curt believes that strong branding can change the world for the better, and he approaches every project with a mix of empathy, collaboration, and a dash of fun.
Outside of work, you can find him enjoying time with his family, exploring the great outdoors, or sharing a laugh with friends. With Curt, you’ll not only get strategic insights but also a partner who genuinely cares about your success!
Curt Kuiper
Values
humanity first
We put people at the heart of everything we do. In a world increasingly dominated by AI and automation, we believe in the power of human connection. Our strategies, designs, and communications are crafted to resonate with real people, addressing their needs, fears, and aspirations.
value-first approach
We believe in giving more than we take. Building trust and loyalty means consistently providing value. We develop strategies that focus on offering genuine help and insights to customers, knowing that this approach naturally leads to stronger relationships and business growth.
clarity over cleverness
We prioritize clear communication above all else. Confusion is the enemy of engagement. We strive to make complex ideas simple and accessible, ensuring that every message we craft is easily understood by our target audience.
be real
We empower people to be the face of their brands. Real connections happen between people, not logos. We encourage and support the development of thought leaders within organizations, helping them build personal platforms that embody their brand's values and expertise.
guide, not hero
We position our clients as guides in their customers' stories. Following the StoryBrand framework, we help our clients understand their role as the guide in their customers' journeys. Our strategies focus on empowering the customer as the hero, with our clients providing the expertise and support they need to succeed.
always learning
We evolve with our clients and their markets. The business landscape is constantly changing. We commit to ongoing education and flexibility, ensuring our strategies remain relevant and effective in an ever-shifting marketplace.
We’d love to help
Don't let another day pass with ineffective marketing. Click below and discover how humn can help you create a marketing plan that’s clear and effective.