The Power of a Unifed Message
How Ferris Coffee & Nut Built Alignment and Brand Confidence
Clarify Your Message
Ferris Coffee & Nut, a beloved West Michigan brand, was ready to elevate its marketing and reach a new level of growth—but the team wasn’t clear on who their primary audiences were or how to communicate with them effectively. Their messaging wasn’t capturing the depth of their brand or resonating clearly with the different types of customers they serve.
To solve this, we led two BrandScript sessions—one focused on their end consumer and another on their wholesale partners. This dual approach helped Ferris gain clarity on both sides of their business:
For consumers—a brand that fuels their daily lives with products that fit seamlessly into their routine.
For wholesale buyers—a trusted partner offering exceptional products and an effortless customer experience.
That clarity united the team and created a shared language across departments. One sales team member summed it up perfectly:
“This is who we are, but now we know how to talk about it.”
Implement Your Strategy
With a clear message in place, Ferris Coffee & Nut brought us on as an ongoing strategic marketing partner to help bring the new vision to life. Together, the partnership has focused on:
Leadership alignment and coaching to ensure all departments communicate consistently.
Strategic planning to guide the brand’s long-term growth.
Design and messaging refinement to strengthen every customer touchpoint.
This collaboration has provided Ferris with both direction and momentum—bridging the gap between strategy and execution while laying the groundwork for a more cohesive marketing ecosystem.
Build on Your Results
Though still early in the process, the impact has already been significant. The Ferris Coffee & Nut team now operates with a renewed sense of clarity, focus, and alignment. Internal communication has improved, messaging quality has elevated, and the brand is equipped with a unified story that reflects both who they are and where they’re headed.
We are continuing to support Ferris in shaping next year’s marketing plan, ensuring that clarity translates into consistent, long-term growth and a stronger connection with both customers and partners.
Summary
By clarifying their audiences, unifying their message, and partnering on strategic implementation, Ferris Coffee & Nut has built the internal foundation for a stronger, more aligned, and future-ready brand.
This is what happens when clarity fuels both culture and growth.
“Working with humn has brought a new level of clarity and focus to our brand. Their process didn’t just give us better marketing—it aligned our leadership team around a shared story and vision for where we’re headed. We now have a clear message, a stronger sense of direction, and a strategy that connects who we are with the customers and partners we serve.”
