A Brand Reimagined
How Roman James Became the Luxury Destination It Was Always Meant to Be
Clarify Your Message
The James Boutique had a loyal following, but their brand no longer reflected the vision or sophistication they wanted to represent. Their identity—from the name to the visuals—didn’t match the elevated experience they were creating for their customers.
Through a BrandScript session, we helped them clarify who they were and who they aspired to be. Together, we built a new messaging platform and refined their brand story to reflect a confident, modern luxury identity designed to attract discerning men and women who appreciate craftsmanship, style, and experience.
This new clarity gave their team the direction they needed to communicate consistently and authentically across every touchpoint.
Implement Your Strategy
With a clear story in place, we guided them through a full brand evolution, beginning with a name change (Roman James) that aligned with their premium positioning and extending through a complete brand and visual identity redesign.
We developed a comprehensive brand guide, crafted refined messaging for both their men’s and women’s offerings, and designed an updated website experience that reflected the sophistication and exclusivity of their brand.
Every element—from typography and color palette to tone of voice—was intentionally designed to express a high-end, modern aesthetic while remaining approachable and timeless.
Build on Your Results
Roman James’ rebrand has transformed not only how customers see them but how their team feels about representing the brand.
Their recent men’s store launch perfectly embodies this elevated identity and has been met with incredible response from both customers and the community. The team is now fully aligned around how to present and speak about the brand, and their social media engagement has significantly increased as a result.
Roman James has become what they set out to be, a premium luxury destination for men and women, and their new brand now matches the level of excellence they deliver every day.
Summary
By clarifying their message, redefining their visual identity, and aligning their team, Roman James evolved from an established retailer into a refined, luxury brand experience.
This is what happens when vision meets clarity—and a brand becomes everything it was meant to be.
Before
After
“Rob & Curt helped us bring our vision to life. They guided us through a rebrand that truly reflects who we are and where we’re headed. Our new identity feels elevated, cohesive, and unmistakably us. The response from our customers has been incredible.”
